See You Soon Toronto

About

Through these unprecedented days, we’ve been finding new and creative ways to embrace the current situation and connect with each other online. Themed Zoom Cocktail Parties. TikTok challenges. Instagram Sourdough Bread Making Lessons. Netflix’s Tiger King. But still…something is missing. Offline interactions offer an energy that we can only mimic in live stream. The empty streets, parks, restaurants, bars and buildings in Toronto are nothing without the sound, style and culture of our people.
Based on this theme, See You Soon Toronto was born. A collaboration between Lifetime Developments’ Brian Brown, graphic artist Ben Johnston and television reporter Tyrone Edwards, See You Soon Toronto presents limited edition apparel and art, with 100% of proceeds going back to COVID-19 relief efforts. Each piece was designed as an optimistic promise from Toronto to its inhabitants – that the city and its establishments miss us as deeply as we miss them, and that they can’t wait to welcome us back with open arms…soon.
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See You Soon Premium Crewneck
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See You Soon Premium Crewneck
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See You Soon Premium Tee
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See You Soon Premium Tee
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Limited Edition Artwork by Ben Johnston

CAUSES

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Funds from the Limited Edition Collection will be dedicated to See You Soon Toronto Inc., a not-for-profit founded to support the hospitality industry, frontline workers and mental health support services. Funds will be distributed to deserving beneficiaries impacted by COVID-19 who need it most. Some of the causes we will be supporting include:

FEED The FRONTLINES TO

Feed the Frontlines TO provides meals to Toronto healthcare workers on the frontlines of the coronavirus pandemic. Each meal purchased helps fuel the extraordinary efforts of Toronto’s healthcare workers, while supporting local restaurants and their employees.

Fred Victor Mental Health Services

Fred Victor offers a number of support and outreach services to enable people with severe mental health challenges to live dignified and fulfilled lives. Staff work in a client-directed partnership to build relationships founded on trust, mutual respect and collaboration.

LIFETIME CHARITABLE FOUNDATION

The Lifetime Charitable Foundation was founded in 2014 out of Lifetime’s commitment to actively support and enhance the communities in which they build. The foundation has since raised more than $2M for organizations that provide necessary aid and support for some of the most vulnerable and at-risk communities in the GTA and across the country.

Creative Directors

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Brian Brown

Principal, Lifetime Developments
Founder and Chair, Lifetime Charitable Foundation
As Principal of Lifetime Developments, Brian is involved in every aspect of the development process, from conception to construction, building inspiring places to live, work and play. Brian is also the Founder and Chair of the Lifetime Charitable Foundation, which provides aid and support for a range of programs and initiatives that enhance communities across the GTA.

Ben Johnston

Creative Director and Artist
Ben Johnston is a creative director specializing in art direction and custom typography for advertising, murals, installations and events helping bring to life numerous types of projects. In addition to running the studio, he is continuously creating new fine art pieces to be shared in exhibitions.

Tyrone Edwards

Television Entertainment Reporter
Tyrone Edwards, the visionary behind the See You Soon Toronto theme, brings his expertise to Canada’s #1 entertainment show, ETALK, as a reporter. Offscreen Tyrone is heavily involved in his community.

Press

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Lifetime Developments sponsors merch initiative, raising $50,000 for COVID-19 relief

Through these difficult times, companies have found many ways to give back to their communities, from donating funds to food banks to manufacturing personal protective equipment for front-line workers.

Source: Livable
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This New COVID-19 Relief Merch Collection is Designed as a Message of Hope for Toronto

We see this initiative as an optimistic promise to Toronto – that there is a light at the end of the tunnel and that the city will welcome us all back with open arms...soon

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‘See You Soon Toronto’ is merch with a message

The new initiate helping those affected by COVID-19.

Source: the loop

Partners

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